ABOUT LEGACY BUILD LAB
Legacy Build Lab is a forward-thinking marketing agency that is dedicated to helping businesses thrive in the digital world. Our team is made up of creative and innovative individuals who are passionate about crafting unique and effective marketing strategies to elevate brands and drive growth. We believe in the power of storytelling and use it to create compelling campaigns that resonate with audiences.
Founded by Renuka, a seasoned brand-building expert with over 25 years of experience, Legacy Brand Lab is built on the belief that meaningful consumer experiences are at the heart of enduring brand love. Renuka’s deep understanding of strategic brand building and consumer behaviour has shaped impactful journeys for leading names like The Oberoi Hotels, American Express, Times of India Group, Mary Kay Cosmetics, Antara Senior Living, MaxEstates, Vana Foundation, Group Landmark, Clove Dental, and many more.
Our mission is to seamlessly integrate brand storytelling with experiential events and PR amplification—creating immersive, high-impact moments that resonate deeply with audiences and build brands that last.
Co-founded by Nitika Datt, a seasoned marketing and communication expert with over 18 years of experience, Legacy Brand Lab blends strategic clarity with creative execution. Nitika has led brand initiatives for global and homegrown names like Knauf, Mary Kay, Westcon, Native Route, BraaiCraft, BraaiCraft Smokehouse and more—driving launches, brand transitions, and market expansion across India, the Middle East, Asia-Pacific, and beyond.
With deep cross-industry experience spanning manufacturing, IT, cosmetics, and F&B, Nitika specialises in aligning global brand thinking with local relevance.
Together with Renuka, she brings a sharp, execution-focused approach to building purposeful, enduring brands through strategy, storytelling, and
market intelligence.
Our Valued Clients
Mary Kay
Nissan
Westcon
Clove Dental
Clove Oral Care
Antara by Max
Max Estates
Biz Divas
GMAT
Reef & Stream Aquascapes
The Native Route
BraaiCraft
Group Landmark
Emoha
Whistle
Times of India
ASC
OJO Life​
Plus.Fan
Vanavya
The Oberoi
Hyatt Regency
Jaypee Group
Proactive Data Systems​
American Express
Udayan Care
Knauf​