About Us
Legacy Build Lab (LBL) is a boutique, integrated brand and marketing firm founded by senior leaders with over four decades of collective experience in building, scaling, and transforming businesses.
We work at the intersection of brand strategy, communication, digital growth, media, and experiences, helping organisations navigate moments of growth, transition, and reinvention. Our approach is deeply strategic, human-centred, and grounded in the belief that brands grow best when clarity leads the way.
LBL partners with founders and leadership teams who see brand not as an afterthought, but as a long-term asset - one that shapes perception, builds trust, and sustains growth over time.
Our Story
Legacy Build Lab was born from a conversation, not a business plan.
Between us, we’ve each spent over two decades building and leading brands from within organisations. We’ve lived through the pressures of growth, decision-making, and accountability. We’ve been the clients, relying on agencies to help us move forward, and learning along the way what truly works and what doesn’t.
Over time, one thing became clear:
We knew exactly the kind of agency we wished existed.
Too often, solutions came before understanding. Execution replaced intent. Speed overtook thought.
One day, over a cup of tea and an honest exchange of experiences, a simple idea took shape to build the agency we had always wanted to work with.
An agency that listens first.
That values clarity over noise.
That treats the brand as a long-term responsibility, not a short-term campaign.
That idea became Legacy Build Lab.
Today, everything we do is shaped by our time on the client side, grounded in empathy, strategic depth, and work that respects both the business and the people behind it.
Because we don’t just understand brands.
We understand what it means to build them, from the inside out.
Meet the Team
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Renuka Nahar
Chief Brand Architect
Renuka anchors LBL’s strategic core - shaping purpose, positioning, and long-term brand direction. She has an instinct for seeing the real problem beneath the brief and building clarity that scales.
Fuelled by endless cups of tea, she’s often found gardening or knitting when she’s not building brands with intent.
Nitika Iris Datt
Narrative & Communication Strategist
Nitika translates strategy into clear, compelling communication systems that travel across cultures and markets. She ensures the brand speaks with coherence, credibility, and confidence - internally and externally.
A devoted pet parent, she’s usually re-decorating her home when she’s not refining brand narratives.